Smartphones sales have been increasing month on month since their introduction with more and more of us opting for a handset that can keep us connected with our online lives wherever we are. Almost all consumers own a mobile phone and there is a considerable cost saving to be had if this can replace a mobile broadband device. By contrast sales of mobile broadband dongles, which were booming in the UK 18 months ago have been steadily declining over the past year.
With a growing number of mobile phone networks offering top end smartphones free on contract mobile phone deals this trend is likely to continue for some time. Blackberry’s decision to focus more heavily on the consumer market and the ever popular iPhone coupled with popular new models launched by the likes of Samsung and HTC means more and more consumers are turning to smartphones when looking for new mobile phone deals which could seriously damage sales of mobile broadband dongles.
For mobile broadband providers to fend of the danger of losing further market share to smartphones some industry commentators have suggested that mobile broadband needs to be positioned as a consumer’s main broadband connection competing with home broadband services rather than as a complementary service to fixed broadband. For this to become a reality speeds will need to increase significantly, something that could become a reality with 4G. For now mobile broadband sales continue to decline whilst smartphones are driving the mobile phone industry forward.








